Showing it's true colors as an innovator within the automotive industry, Toyota, the Japanese automaker, recently initiated a creative advertising campaign. Through the TOYOTA X STUDIO4C project at the Los Angeles Anime EXPO 2012, the Toyota's new campaign involves an anime series entitled "Peace Eco Smile."
Toyota's anime project "Peace Eco Smile" involves an alien who comes to earth in human form as a handsom young man and begins a romance with young woman who works in a flower shop. As the romance continues to grow, the couple drivers a Toyota Camry sedan into space as they are accompanied by curious alien sidekicks. And, though the love story certainly prevails throughout the series, all of the episodes also end with specific safety tips for drivers, such as: "Watch out for blind spots" and "Don't drink and drive."
Toyota's anime spot depicts PES coming "to discover the value of Earth and its cars through his unique alien perspective,"1 though the spot features more prominently PES' fascination with the quality and striking visual of the new Toyota cars in the piece.
If you're interested in seeing the spot yourself you can visit Toyota's Youtube site at http://www.youtube.com/user/toytoyotaPES and watch with English subtitles. If you're interested in finding out more about Toyota's latest innovations stay tuned to our Toyota blog here or stop by our Toyota dealership in Winter Haven, FL.